01 · Discover & define
Understand the business problem, audience, and constraints. Set a clear scope and success criteria before a line of code is written.
02 · Design & prototype
Make the experience concrete. Review working prototypes before expanding implementation, so direction is validated early.
03 · Build & validate
Develop in focused iterations, with a coordinated swarm of specialised AI agents and human review at every quality gate.
04 · Launch & evolve
Prepare deployment, handover, and support so the product can keep improving after launch — not just at launch.